Gintaras Jasinskas becomes head of Maxima International Sourcing

Maxima Grupė has appointed Gintaras Jasinskas as its new head of commerce. He will head the subsidiary Maxima International Sourcing, which provides agency services to the group’s retail chains in the Baltic countries, Poland and Bulgaria, develops private label brands, and engages in wholesale trade. G. Jasinskas will also continue working as CEO of Maxima International Sourcing’s Polish unit.

“Commerce is a cornerstone of our business in Maxima Grupė’s current phase of growth. Gintaras Jasinskas is a real professional in this area. His long years of experience in the retail sector will be very important for strengthening Maxima International Sourcing and further developing its operations,” says Justas Riauba, the chairman of the board and CEO of Maxima Grupė.

Before joining Maxima International Sourcing, G. Jasinskas was responsible for Maxima Grupė’s commercial projects in Poland and Bulgaria. He has been working in different Maxima Grupė companies for more than 20 years.

“I’m grateful for this recognition and opportunity to use the experience I’ve accumulated leading Maxima International Sourcing. The company has put together a very strong team, with whom we’ll work together to achieve ambitious goals. Our priority will remain acquiring goods on attractive terms, so that we can continue to ensure good prices for our customers in all markets,” G. Jasinskas says.

As CEO of Maxima International Sourcing he is replacing Tomas Palevičius, who will continue his career outside the organization.

Maxima Grupė announced its decision to establish Maxima International Sourcing last fall. The company was created by separating off activities of Franmax, which has provided franchise and agency services for the group’s companies, aiming to refine and strengthen international purchasing competencies. After the reorganization, two companies have continued to operate: FRANMAX UAB and the separated-off MAXIMA International Sourcing UAB. There are around 130 employees working in the company.

In March, Maxima International Sourcing Poland, company‘s unit in Poland, was established. The office of the company is located in the capital city Warsaw.


Franmax continues to provide franchise and support services for the group’s companies in the areas of IT, supply-chain and store development.

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